The Little Touches

Last night on TV I saw a commercial for free Walgreens Health Screenings. In the commercial they say how they are spending $35 million dollars to travel around the United States to do free health screenings. The Take Care Health Tour provides free health screenings to the public nationwide, with a focus in areas in need of discounted health care. The screenings include a bone density test, body mass index evaluation, blood pressure check and a glucose and cholesterol test. That amounts to about $115 in health care screenings, but at the tour bus, it's all free. Tour Manager of the Take Care Health screenings Jeff Smith says, "We are aware that there are people who don't have access to this type of health program and that's why we're giving the service to these people entirely free, so they can know what to work on for the future." Learn more

What a great example how a company can build customer loyalty, build relationships with prospects and get their name and brand out there!

Another example of this is a few months ago I was at my parents' house and they had this card standing up on their dining room table. Being the curious cat that I am, I looked to see what it was. On the front of the card was a birthday cake graphic with Zions Bank as part of the graphic. When you open the card, there's a note that says:
"Happy Birthday. All of us at Zions Bank would like to wish you a very happy birthday and success in all your endeavors this year." And its singed by the President and CEO of the bank. It even has a cool quote by Christopher Morley "There is only one success-to be able to spend life in your own way."

What does your company do to build relationships with their customers?